GET A REDKEN PRO CERTIFICATE OF COMPLETION

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on the quiz to receive your Redken PRO Certificate of Completion.

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GET A REDKEN
PRO CERTIFICATE
OF COMPLETION

Enter your info below to begin the course and

complete the quiz to receive your
Redken PRO Certificate of Completion.

Email*

First Name*

Last Name*

By entering my contact information and submitting this form, I agree I am a US resident, 16+, and (1) agree to Redken's Terms of Use (which includes an arbitration provision) and to receive marketing and promotional communication form Redken and other L’Oreal brands; (2) I have read and agree acknowledge Redken's Privacy Policy and Notice of Financial Incentives. Information obtained (such as quiz answers and recommendations) is stored with your beauty profile at Redken, and Redken uses personal information maintained about you to provide you tailored and personalized content, advertisements, offers, and other marketing and promotional communications (including promotional emails) from Redken and other L'Oreal brands, including based on your beauty profile, and for other purposes listed in Redken's Privacy Policy.

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SCIENCE OF HAIR + DAMAGE

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SCIENCE OF HAIR + DAMAGE

Redken’s Acidic Bonding Concentrate system repairs the hair from the inside out* to reinforce weakened bonds against all 3 types of damage: Chemical, Mechanical, and Environmental.

CHEMICAL STRESS: From salon services, like haircolor & lightening
MECHANICAL STRESS: From styling, like use of hot tools & brushing
ENVIRONMENTAL STRESS: From all around you, like hard water & UV

Our Acidic Bonding Concentrate formula is powered by Citric Acid to give your clients’ hair the repair they need to combat 1 year of visible damage in 1 use**.

*System of Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner & Leave-In vs. undamaged hair
**System of acidic bonding concentrate intensive treatment, shampoo, conditioner, & leave-in vs. undamaged hair

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EXPLORE THE PROFESSIONAL STRENGTH CONCENTRATES

?

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Your hair is made up of the Cuticle, Cortex, and Medula.

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THE FOUNDING STORY

Since its founding, Redken has been based on the idea of being powered by science and prescribed by pros. The Redken Laboratories were founded in 1960 in Van Nuys, California by Paula Kent and Jheri Redding with the purpose of creating balanced haircare products that solved the challenges of hair.

For the past 70 years, we have been the leader in science-based hair solutions. Redken launched CAT, a polypeptide technology in the 1970s, well ahead of its time. Since then, the labs have only continued to innovate to deliver cutting edge hair products for salons, stylists, and clients all over the world.

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HOW DOES ACIDIC BONDING CONCENTRATE WORK?

Formulated with Citric Acid + Concentrated Bonding Complex, the system helps fortify weakened bonds to improve strength and resiliency after salon lightener or color services.

These ingredients work together to reinforce bond networks and provide moisture, smoothness, softness, and an optimal pH for hair health.

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PROFESSIONAL STRENGTH CONCENTRATES

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PROFESSIONAL STRENGTH CONCENTRATES

Acidic Protein Amino Concentrate
Acidic Moisture Concentrate
Acidic pH Sealer

Visibly Reverse Surface Damage In 1 Treatment

Maximum Nourishment
Strength Repair
Ultimate Shine

Usage: Prescribe a custom mix of Protein & Moisture based on your client needs

For damage: use Protein & pH
For dryness: use Moisture & pH
Dryness & damage: use Moisture, Protein, & pH

Leave products on for 5 minutes, use no more than 30ml

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What is the first step in the Acidic Bonding Concentrate Regimen?

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Your hair is made up of the Cuticle, Cortex, and Medula.

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THE MANTRA

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THE MANTRA

At Redken, we have developed our haircare mantra to give our clients the best experience possible and bring more power to our professionals.  

CONSULT. TREAT. PRESCRIBE.

With proper consultation, we can customize solutions and address client concerns with expertise.

Let’s break down the building blocks and composition of hair. Hair is made up of 3 different areas: Cuticle, Cortex, and Medulla.

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HOW TO USE ACIDIC BONDING CONCENTRATE

The Acidic Bonding Concentrate system can be used in-between salon services at home on all hair types and textures. The complete system is also suitable for color-treated hair.

Acidic Bonding Concentrate delivers strengthening, smoothing, frizz control, shine, split end repair, and heat protection after just one use.

After 6 applications, Acidic Bonding Concentrate Shampoo & Conditioner recreates a network of weakened bonds in the hair.

Click to learn more about treatment for various hair types

USAGE FOR LEAVE-IN TREATMENT

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EXPLORE THE ACIDIC BONDING
CONCENTRATE COLLECTION

?

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What is the main ingredient in Acidic Bonding Concentrate?

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What is the first step in the Acidic Bonding Concentrate Regimen?

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WHAT IS THE REDKEN ACIDIC 
BONDING CONCENTRATE SYSTEM?

Redken’s best-selling system that reinforces weakened bonds to strengthen & repair damaged hair
Acidic Bonding Concentrate is our most concentrated care regimen & the culmination of our 60 years of research into the science of hair
It combats 1 year of visible damage in 1 use*

*System of Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner, & Leave-in vs undamaged hair

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HOW TO USE ACIDIC BONDING CONCENTRATE:
MEDIUM TO THICK HAIR

The Acidic Bonding Concentrate system can be used in-between salon services at home on all hair types and textures. The complete system is also suitable for color-treated hair.

Acidic Bonding Concentrate delivers strengthening, smoothing, frizz control, shine, split end repair, and heat protection after just one use.

After 6 applications, Acidic Bonding Concentrate Shampoo & Conditioner recreates a network of weakened bonds in the hair.

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HOW TO USE ACIDIC BONDING CONCENTRATE:
FINE HAIR

The Acidic Bonding Concentrate system can be used in-between salon services at home on all hair types and textures. The complete system is also suitable for color-treated hair.

Acidic Bonding Concentrate delivers strengthening, smoothing, frizz control, shine, split end repair, and heat protection after just one use.

After 6 applications, Acidic Bonding Concentrate Shampoo & Conditioner recreates a network of weakened bonds in the hair.

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ACIDIC BONDING CONCENTRATE INTENSIVE TREATMENT

Pre-shampoo treatment for demanding & processed hair

1/3 less breakage
11x smoother, increased resilience*
Apply to damp hair & leave on for 5-10 minutes
Rinse then apply shampoo

*When used as a system of acidic bonding concentrate shampoo & conditioner vs non-conditioning shampoo

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What hair type is Lightweight Liquid Conditioner specifically formulated for?

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What is the main ingredient in Acidic Bonding Concentrate?

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HOW TO USE ACIDIC BONDING CONCENTRATE:
FINE HAIR

The Acidic Bonding Concentrate system can be used in-between salon services at home on all hair types and textures. The complete system is also suitable for color-treated hair.

Acidic Bonding Concentrate delivers strengthening, smoothing, frizz control, shine, split end repair, and heat protection after just one use.

After 6 applications, Acidic Bonding Concentrate Shampoo & Conditioner recreates a network of weakened bonds in the hair.

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HOW TO USE ACIDIC BONDING CONCENTRATE:
MEDIUM TO THICK HAIR

The Acidic Bonding Concentrate system can be used in-between salon services at home on all hair types and textures. The complete system is also suitable for color-treated hair.

Acidic Bonding Concentrate delivers strengthening, smoothing, frizz control, shine, split end repair, and heat protection after just one use.

After 6 applications, Acidic Bonding Concentrate Shampoo & Conditioner recreates a network of weakened bonds in the hair.

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ACIDIC BONDING CONCENTRATE SHAMPOO

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ACIDIC BONDING CONCENTRATE SHAMPOO

Sulfate-free shampoo for ultimate strength repair, intense conditioning and hair color fade protection to damaged hair.

Rich, luxurious lather
56% less breakage*
11x smoother hair**
Reinforces weakened bonds and helps protect from color fade
Tames frizz and instantly adds shine

*When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs non-conditioning shampoo

**When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-In Treatment vs non-conditioning shampoo

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How many hours of volume & non-oily hair does Lightweight Liquid Conditioner provide?

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What hair type is Lightweight Liquid Conditioner specifically formulated for?

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HOW CAN THIS SYSTEM HELP YOU BUILD YOUR BUSINESS?

Make $700 more in revenue as a stylist by: 

Earning through backbar services with the professional strength concentrates.

Earning through retail: Send clients home with backbar-inspired retail products, like Acidic Bonding Concentrate Intensive Treatment, to maintain hair between salon visits.

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ACIDIC BONDING CONCENTRATE CONDITIONER

Ultimate strength repair, intense conditioning and hair color fade protection for medium to thick hair.

Thick, concentrated formula for intense conditioning
56% less breakage*
11x smoother hair**
Reinforces weakened bonds and helps protect from color fade
Tames frizz and instantly adds shine

*When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs non-conditioning shampoo

**When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-In Treatment vs non-conditioning shampoo

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Lightweight Liquid Conditioner is a rinse-out formula.

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How many hours of volume & non-oily hair does Lightweight Liquid Conditioner provide?

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WHO IS THE ACIDIC BONDING CONCENTRATE CLIENT?

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WHO IS THE ACIDIC BONDING CONCENTRATE CLIENT?

Acidic Bonding Concentrate is for all damaged, processed hair of all types & textures. It is Redken's first regimen that specifically addresses strengthening weakened bonds that make up the structure of a hair strand.

Its sulfate-free formula is suitable for any guest that has ever received a salon service and who is seeking to repair strength and resiliency while intensely conditioning (especially those with chemically treated hair).